There are now more than 2-billion people on Facebook, over 25-million business using Instagram. On average people scroll the height of the Statue of Liberty on their mobile every day.
Mobile has changed the way we consume and revolutionised the way we shop, bank, work.
‘The digital – media industry has effectively become a duopoly in which Google and Facebook win almost everything, advertisers have to play by their rules.
Jay Sears, CMO Mastercard US. And aptly put.
This is today’s reality.
For the past 4-years I’ve been working alongside the ‘Guild’ team within Facebook to help bring the stories of how businesses, from SME’s to Global enterprises are making the most of the data and ad formats to connect to their audience.
We created both case studies of Specific businesses, and tactical campaigns aimed at agencies, creatives, CMOs and Media planners to bring best practice to life using the principles of ‘best practice’ itself.
Each ad format Facebook offers needs to be crafted with best practice in mind. From a single post to a carousel to video to an instant experience to a ‘Story’, to integrating e-commerce.
The work has been designed to capture attention instantly, reversing the traditional story arc, with key messaging and brand featured in the first 3 seconds, formatted to an aspect ratio that works on mobile, thinking 9:16 rather than 16:9. Designed to work with and without sound. Understanding the optimum length of a video. And all formats using creative typography to amplify key messages.
It’s amazing to still see how many brands still miss the mark and continue to produce work born from traditional legacy TV and print formats.
With a little smart thinking and guile, existing assets can be repurposed to make sense in social, connecting a brands message to their audience and making their budgets work harder.
