NANDO'S
Bacardi Triangle
Visit Britain
M&S 'In the moment'
FLYBE
M&S 'The table'
Tommy's: #WeSeeAMum
Rosie Huntingdon-Whiteley
rolls royce | playing with light | boutique
Ballantine's
David Gandy
Digital Waffle
HERTZ 'VOYAGE A LA FRANCAISE'
M&S Leading Ladies
The Guardian
PIZZA EXPRESS
HSBC Global business
Chelsea Football Club
CAMELOT
CNN
TNS Media
M&S Leading Ladies 2
BEAUTY | MONTAGE
EVE APPEAL
PLAN 'A' SENEGAL
ITM Anna Chancellor
ITM Lauren Laverne
ESPA
ITM KEELEY HAWES
NBC UNIVERSAL | Picturebox
AUDI
M&S Meet The Maker
M&S | the winemakers
Debenhams
BRITISH AIRWAYS
TIME MAGAZINE
Facebook | Workplace| Telenor
ITM Beatrice Howard
ITM Mariella Frostrup
NBC UNIVERSAL | picturebox
ITM Kirsty Young
UNILEVER | PEARS SOAP
morositas
DEBENHAMS
Hertz | CASESTUDY
MIELE
clubmed
ALFRED DUNHILL
prudential
BMW 1 SERIES
RADOX
M&S | Wedding Cakes
BUPA
cnn
habitat
HEINZ
BOMBAY SAPPHIRE - STIR CREAIVITY
REDSPOTTEDHANKY
British Airways | Pop Up Orchestra
BUPA LOCAL
Facebook - Mobilise
TRIUMPH
WWF Superheroes
BA A380 JOURNEY
VIVIDENT MOUNTAIN ICE
VIGORSOL - LOTTO
RSPCA - SICK BAG PLACED ON FLIGHTS TO SPAIN
NANDO'S In order to reignite consumer love we set out on a three-year journey to help Nando’s become a youth culture brand. We created relevant conversations in culture across multiple pillars and platforms that were mutually fun, engaging and interesting via the This is PERi-PERi campaign. Sun, Soil & Spirit Film MJ Delaney directed our hero film starring So rising South African rapper Dope Saint Jude. All with an original, genre-bending track created through a collaboration between Durban electronic music producer Muzi and UK house legend Hannah Wants who remixed his track ‘Zenzile’. First Heat (Winner Best Creative Content Idea using Video, Drum Awards, 2017) A new take on food and travel programming featuring Maya Jama and Allan ‘Seapa’ Mustafa from ‘People Just Do Nothing’ in three stereotype-busting episodes that saw them follow the trail of PERi-PERi from Nando’s chilli farms in Mozambique to the streets of Johannesburg. Street Art Stories A short-form documentary uncovering the history and discussing the future of South African street art. Starring forerunning South African artists such as Lady Skollie, and a bespoke artwork from up-and-coming artist Karabo Poppy. Drone Harvest There are some things robots just can’t do… like harvesting Nando’s PERi-PERi chillies. This was a short, gen-z oriented social series having some fun with the process behind the PERi-PERi we all know and love. Video here Aweh Nando’s first youth publishing platform. A printed zine and visual podcast featuring featuring UK & Southern African creative trailblazers talking about the things that matter most to them across music, food, art and culture. Feast Your Eyes We organised and created content for Nando’s yearly pop-up gallery, from VR installations, to panel talks and podcasts. Music Exchange A four-day music workshop that we created and published content for across social. Including exclusive interviews, extensive Instagram coverage, and a wrap-up film. 83 million campaign impressions. Outperforms YouTube VTR by 92%. 145% increase in understanding that Nando’s is South African. 100% uplift in ‘ownership’ of Peri Peri.
Bacardi Triangle
Visit Britain Visit Britain challenged us to amplify their ‘I Travel for’ campaign and land Britain as a destination to visit NOW for millennials. Britain is one of the best known cultural destinations in the world, but with international audiences feeling like they already know what to expect from Britain, there was a lack in urgency to visit. Visit Britain, the National Tourist Board, needed to showcase The Unexpected Side to Britain and turn their audiences viewpoints from ‘places that will always be there’ to ‘these are experiences I can’t afford to miss’. Talking to a global audience, the content needed to appeal to multiple markets, with each piece of content tailored to individual markets cultural nuances - this had to be a market specific campaign, not a global standpoint. Our strategic point of view was based on uncovering that millennial’s motivation for travel has fundamentally changed. Our audiences travel for their passions - the buzz, the flavour, culture, history, adventure and the local’s local. Through audience insights and analysis and via cultural mapping we turned typical travel content on its head by putting people and their genuine passions at the centre of our stories. We worked with influencers and tastemakers’ authentic voices to deliver credible narratives for social audiences. We journeyed all over the UK visiting iconic places and uncovering new secrets, capturing these incredible locations and creating hundreds of pieces of surprising destination content. We created and shot 6 different stories, across 3 months, generating over 150+ pieces of content for 11 different markets across the world. With each piece of content uniquely crafted for best practice across sponsored ads, owned and earned social channels. The ‘I travel for’ campaign hit the mark for the buzz seeking audience performing better than market score for most markets on awareness, attribution and consideration. In all markets, ITF had a bigger impact at the initial stages of the customer journey (passive inspiration / active ideation). “Happy” and “Inspiring” were the emotional statements respondents most agreed with. China was a particular highlight. 74% awareness, 60% attribution and 88% consideration. Team: Abi Jones / Doug Hurcombe / Dani Greenwald / Crinan Campbell / Lauren Courtney / Lauren Gibbs / Ian Gathard
M&S 'In the moment'M&S When M&S launched their new e-commerce site, a major part of the changed format was the launch of Style & Living– an editorial platform created to bridge the gap between brand, retail and consumer. Their challenge to us, as content partners, was to create content worthy of interest in the editorial environment and find new ways to generate interest in their video and product offering. We looked at the brief in its entirety to deliver an integrated solution with ‘always-on’ publishing at its core. Our concept developed not only a new video format for the brand, but intelligent tech solutions that promised to deliver views and drive sales as well. The first stage in the strategy was to develop a new, insightful strand of video content that M&S could own as part of their editorial approach. ‘In The Moment’ was created as both a reflection of, and reaction to, the interest in celebrity culture surrounding the brand. Every month, we tell a personal story that brings the passions and interests of a celebrity to life through an iconic interview… an engaging snapshot of a moment in their lives that allows us to uncover the person behind the famous face. Beautifully shot with high production values, the films convey a strong narrative and, sitting alongside regular editorial content on the Style & Living hub, give the viewer reason to return.As part of our strategy, we have also developed a revolutionary new ‘shoppable’ video player for M&S that allows viewers to directly browse and buy items featured in the films, thereby helping convert culture into commerce. Our publishing program has also enabled the content to be viewed across all major news networks, leading to the expansion of the campaign beyond ‘In The Moment’ into new product launches, such as the recent, highly successful launch of the David Gandy Underwear Collection. Team: Tom Booth producer / Annabel Hunt CSD / Doug Hurcombe Creative / Sophie Archer AD / Crinan Campbell Creative / Leon Willis DOP / Dave Tree DOP / Ellie Blaine Production assistant / Susanne Archiele editor / Jake Mobbs Colourist 1.5m unique visits to M&S & counting. Resulting in 986,050 minutes of engagement. 3 x increase in traffic. 9% click to buy. 2.28 x ROI plus added brand equity.
FLYBE
M&S 'The table'
Tommy's: #WeSeeAMum
Rosie Huntingdon-Whiteley
rolls royce | playing with light | boutique
Ballantine's George Ballantine set up this business when he was just nineteen, and later shared his whisky blending expertise with his sons George II, Archibald and Daniel, as well as his grandson, George III. The Ballantine’s family first blended Finest in 1910, and it still stands as the oldest recipe in the current range. Nearly 200,000 bottles of Finest are sold around the world each day, proof that quality lasts the test of time. For the past 5 years Ballantine’s marketing has been at the cutting edge of millennial culture, having partnered with The Boiler Room across the world they have found a voice in music, culture and events that is relevant to their 25-year old audience. It’s only when you delve into a whisky’s heritage that the tired Scottish cliches of whisky seem to be unavoidable. Dramatic glens, peaty waters and singing shortbread, abound. A campaign that makes heritage truly relevant to a millennial audience. Using social listening tools we discovered that our audience love to have inside knowledge. Interesting facts and gems of information which make them look like connoisseurs. We created a series of short stories based around Ballantine’s consistency, security, taste, prohibition, casts and blend - all pillars integral to the Ballantine’s heritage. The campaign designed to be social first with sponsored post, instastories, content created to live where the audience lives. Although planned solely for the UK market, the content was so well received that it was published globally.
David Gandy
Digital Waffle
HERTZ 'VOYAGE A LA FRANCAISE'
M&S Leading Ladies
The Guardian
PIZZA EXPRESS
HSBC Global business
Chelsea Football Club
CAMELOT
CNN
TNS Media
M&S Leading Ladies 2
BEAUTY | MONTAGE
EVE APPEAL
PLAN 'A' SENEGAL
ITM Anna Chancellor
ITM Lauren Laverne
ESPA
ITM KEELEY HAWES
NBC UNIVERSAL | Picturebox
AUDI
M&S Meet The Maker
M&S | the winemakers
Debenhams
BRITISH AIRWAYS
TIME MAGAZINE
Facebook | Workplace| Telenor
ITM Beatrice Howard
ITM Mariella Frostrup
ITM Kirsty Young
UNILEVER | PEARS SOAP
morositas
DEBENHAMS
Hertz | CASESTUDY
MIELE
clubmed
ALFRED DUNHILL
prudential
BMW 1 SERIES
RADOX
M&S | Wedding Cakes
BUPA
cnn
habitat
HEINZ
BOMBAY SAPPHIRE - STIR CREAIVITY
REDSPOTTEDHANKY
British Airways | Pop Up Orchestra
BUPA LOCAL
Facebook - Mobilise
TRIUMPH
WWF Superheroes
BA A380 JOURNEY
VIVIDENT MOUNTAIN ICE
VIGORSOL - LOTTO
RSPCA - SICK BAG PLACED ON FLIGHTS TO SPAIN
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